What is an endorsement for football boots? Does it mean it actually does what the manufacturer says it does, or that the company has paid money for an endorsement? I'm quite interested by the statement in the latest In Motion magazine:
"The APA now endorses the ASICS 2012 Football Range, which is designed to protect footballers from stress and injury to the knee, ankle and foot. According to an ASICS fact sheet, research suggests that inappropriate footwear increases the likelihood of younger athletes developing Sever's disease".
Does this mean the APA agree that the "studies" demonstrate lower injury rates with "supportive footwear", or that they are good at quoting promotional material? Which studies exactly show that rigid, supportive football boots lower injury rates?
I would like to see a move by the footwear companies to incorporate more flexible, minimalist footwear so we can prevent the reliance on external supports and braces for growing feet. Let's get kids into shoes from an early age that are soft, flexible and help to train their feet.
What are your thoughts?